Imagine this: a prospect stumbles onto your Audio Visual company online. Maybe they Googled “home theater installation” or “AV upgrades for conference rooms.” They find your website and instead of scrolling for a few seconds and leaving, they binge.
They review your latest project recap video about creating the ultimate home theater. They click over to read a story about how you transformed a church’s audio system. Before they know it, they’re watching a testimonial, scrolling through a gallery, then opening an email titled “how to prep your space for a seamless AV install.”
You haven’t spoken a word to them yet, but they already trust you. That is the power of the Netflix Strategy. It builds a brand experience that people want to engage with, even before they ever contact you. It’s also how the best AV companies are scaling fast, generating warmer leads and skipping the cold outreach game.
In this blog post, we’ll show you why it matters and how to execute it.
So, What Is the “Netflix Strategy”?
Think about how people interact with Netflix. It’s not just one movie. It is an experience. They show up for one episode and stay for six. They plan to be there for thirty minutes and four hours go by.
Your marketing can work the same way. Instead of a random ad here, a blog post there or a one-off video nobody sees, you are creating a content funnel that flows like a binge-worthy show. How?
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Hook them with something visual and relevant
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Keep them engaged with a stream of story-driven content
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Convert them when trust is built and the timing is right
The best part is that the system works around the clock. Get it right and it does the selling for you. By the time they reach out, they’ve got their credit card in hand and ready to book.
Step 1: Create Your Pilot Episode
Every great series starts with a pilot. Something that introduces the characters, shows off your style and teases what’s to come. For AV companies, this is your core video asset. It should be visual, powerful and a strong representation of your work.
Here are three great options to create first:
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A flagship project walkthrough
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A jaw-dropping before and after
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A client testimonial story that goes beyond basic praise
Post this video on your homepage. Create a landing page and target location-specific prospects to it. Pin it on your social media. Feature it in your email. Let it be the digital first impression that works every time.
Step 2: Build Your Binge-Worthy Content Hub
Your website is more than a business card. It can be your personal streaming platform. That means moving beyond the brochure site approach and turning your site into a place people actually want to explore.
Build out:
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A project showcase that feels like episodes
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A resource library with guides, checklists and FAQs
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A video vault with walk-throughs and valuable how-to clips
Every page should connect to another. Every section should make visitors want to keep clicking. You want people to think, “Wow, this company really knows their stuff” after five minutes on your site.
Step 3: Use Email Like a Weekly Episode Drop
Once someone joins your email list through a form, a freebie, or a contact request, do not go silent. Set up a short automated email sequence that plays out like a mini series.
Try something like this:
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Email 1: Welcome and set the tone
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Email 2: A behind the scenes look at a recent install
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Email 3: Common Mistakes to avoid during AV planning
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Email 4: A story from a happy client with a before and after
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Email 5: An invitation to book a free AV services consultation
The key to this sequence is captivating copywriting and a tone that stands out from the generic AV company down the street. Get creative and tactical.
Step 4: Retarget Like a Teaser Trailer
You watch one episode of something on Netflix and now it follows you everywhere. You can do the same thing with your marketing.
Use Facebook, Instagram or YouTube retargeting ads to reach visitors who didn’t book or request a quote. Create short clips that give them a glimpse of your work, share a tip or highlight a seasonal offer.
This keeps you in front of them without being aggressive. And when they are ready, you are the AV business they already feel familiar with.
Step 5: Build Storylines, Not Just Service Pages
Want people to care? Give them a reason beyond features and pricing. Instead of listing “we install sound systems,” tell the story of a family who now gathers for movie night in their home theater.
Instead of saying “we do corporate AV,” walk through how you helped a startup create a boardroom setup that impressed their investors. People connect to transformation. They relate to the result.
Use storylines on your website, your social feeds, in proposals, and on video. This builds emotional connection faster than specs ever will. Remember: stories tap into emotions. And emotions, not logic, is what drives a buying decision.
Step 6: Make Every Step Seamless
Netflix never asks you to sign a form just to watch the next episode. It flows seamlessly and encourages you to keep putting your attention towards it. Your funnel should feel just as smooth.
Every page should have a:
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Clear call to action
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Short, mobile-friendly contact form
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A quote request button that stands out
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Options like live chat or text for faster communication
If someone wants to take the next step, don’t make them hunt for it. Make it painfully obvious and easy to know where to go and what to do.
Don’t Build a Website. Create An Experience.
Most AV companies are stuck chasing cold leads, running one-off ads or hoping for word of mouth. It may work for a while, but it’s not sustainable.
This strategy flips everything by putting your content to work and building real trust before a call ever happens. And the best part is once it’s built, it operates like a top salesperson.
At Slamdot, we help AV companies turn their marketing into a next-level experience. Whether it’s conversion-focused websites, proven SEO campaigns, or email marketing, our number one goal is to get you more business.
Want to be the AV business everyone trusts? Contact us today!
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