Imagine this: a prospect stumbles onto your Audio Visual company online. Maybe they Googled “home theater installation” or “AV upgrades for conference rooms.” They find your website and instead of scrolling for a few seconds and leaving, they binge.
Email is a goldmine. However, most Audio Visual businesses either ignore email marketing completely or treat it as an afterthought: something to do “when things slow down.” But here’s the truth: email marketing is one of the highest-ROI marketing channels available.
Most Audio Visual companies know video inside and out. You work with lighting, projection, sound, staging and gear that deliver unforgettable experiences. So why are so few AV businesses using video to market themselves? No, you don’t need a Hollywood reel. You need real content that builds trust, educates future clients and makes you the obvious choice.
SEO can make or break your local business. It’s not simply for bloggers or eCommerce, it’s a must-have strategy for Audio Visual companies that want to get found by people searching for help. Whether you’re wiring a smart home theater, setting up an office system, or managing live event production, your next client is probably Googling something like:
Your Audio Visual company might be delivering jaw-dropping installations, seamless integrations and next-level event setups. But if your only digital proof of that work is buried in your phone’s photo album or tucked away on a “Gallery” page that hasn’t been updated since 2019, that’s a huge problem.